How social media helped StriveX to grow from GBP 50k to GBP 1m and how they get so many referrals.
How Social Media Helped StriveX to Grow
If you haven’t listened to the last episode yet, please go back and listen to episode 413 first, so this episode will make more sense to you.
In episode 413 we spoke about the client and fee structure of StriveX in the UK. In this episode, let’s speak with Rachel Harris – Co-founder of StriveX in the UK and Accountant-She on social media – about what she does on social media and how they get so many referrals.
Here are some thoughts and comments but please listen in as we really just touch the tip of the iceberg in these shownotes.
To listen while you drive, walk or work, just access the episode through a free podcast app on your mobile phone.
How Social Media Helped StriveX to Grow
In this episode, we speak with Rachel at length about how she runs her social media campaigns. How did social media contribute to StriveX’s phenomenal growth from GBP 50k to GBP 1m?
Examples
To give you a feel for what Rachel Harris does on Accountant-She, we play you four examples.
1 – 18 seconds on Tiktok – interview of staff
2 – 2 min 40 sec on Instagram – UK tax rules around gifts and Christmas.
3 – long content on Instagram – VAT on delivery.
4 – long content on TikTok – selling vintage items
Reza Hooda
We also play you clips from Reza Hooda’s interview with Rachel in his ‘The profitable accountant podcast’ which we highly recommend to you, where he interviews Rachel in episode 141.
How To Talk To Your People
Looking at Rachel Harris’ media campaigns, we are not saying this is how you should do it – of course you want to find your own voice, your own way of talking to your people, and that might not even be through social media.
All we want to show you is that this is the content that contributed to StriveX’s phenomenal growth. So Rachel is clearly doing something right, and hence it is worth looking closer at it, to help you find your own voice.
MORE
How StriveX Grew from 50k to 1m in 3.5 Years
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